LAINEY WILSON X BARMEN
Client: Barmen Bourbon March 2024
The Ask: To kick off a partnership with Lainey Wilson that reflects her culture, fans, and fashion, while seamlessly blending the spirit of Barmen.
The Result: Barmen introduced themselves to Lainey Wilson’s fans with The Hold My Bourbon Bar, a pop-up filled with delicious drinks and details that captured her signature style. Lainey’s iconic aesthetic has taken a life of its own, and Barmen gave fans one more way to experience her world, this time with bourbon in hand.
“Barmen 1873 Bourbon and Country Superstar Lainey Wilson Collaborate for the Hold My Bourbon Bar Pop-Up in Nashville”
— PR Newswire
Created at Phaedon
CD:Molly Cournoyer,CW:Madison Farr,AD:Adrian Mui