Client: Simply Spiked February 2024

The Ask: Position the new Simply Spiked Limeade as the energetic, new member of the SS family. Launch it with a phased rollout, including a Valentine's Day brand act that highlights Limeade's charm and preps drinkers for date night.

The Result: We created "Pickup Limes" to add zest to Valentine's Day by offering heart-shaped boxes of limes for $2.14 (the price of a SS Limeade) through a themed e-shop. Perfect for prepping for a romantic night or sending to a crush, each kit included pick-up lines, candles to set the mood, and plenty of Simply Spiked Limeade to enjoy.