KEYSTONE LIGHT X FISHWIFE

Client: Keystone Light February 2024

The Ask: To create a buzz-worthy idea that celebrates the start of the fishing season.

The Result: Keystone Light and Fishwife launched The Snackle Pack, featuring tinned freshwater rainbow trout that pairs perfectly with Keystone Light. This playful take on a trending snack offered an easy way to enjoy the day’s catch, even when the lines aren’t biting.

IMG_7200.JPG
IMG_7199.JPG
IMG_7201.jpg
IMG_7198.PNG

“Keystone Light And Fishwife's Smooth Snackle Pack Review: It May Change Your View Of Light Beer And Tinned Fish Forever“

— mashed

Created at Phaedon

CD:Molly Cournoyer,CW:Madison Farr,AD:Adrian Mui

Next

LAINEY WILSON X BARMEN